Who doesn’t want to save the rainforest? We created this microsite as a key component of Tropicana Pure Premium’s program for elementary schools that featured their partnership with Cool Earth: a sweepstakes for schools to save the rainforests and chances to win a $10,000. Along with developing the site, Phenomblue’s creatives also contributed to its art direction, meeting the client’s brand standards and making sure the site was ready to launch by campaign kick-off. Our developers built a system that used back end data integration to engage school administrators. We also implemented a code system that allowed the client to geo-target schools and families to specific grocers.