Red Robin : Customizer + Facebook
We all have different tastes, and casual dining chain Red Robin wanted to make satisfying unique cravings a simple, interactive process with a good helping of fun. Enter the Customizer, a Flash-based microsite that allows users to create a custom burger, view nutritional info and save, print and share their creation. After selecting an item from the Red Robin menu, the entree sits front and center, and users customize it by adding/removing ingredients, sides and drinks. A quick log-in with an email address and the meal can be saved for sharing via Facebook Connect or printing to take into the restaurant for the ultimate taste test.