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<channel>
	<title>Phenomblue</title>
	<link>http://book.phenomblue.com</link>
	<description>Phenomblue</description>
	<pubDate>Mon, 20 Feb 2012 21:44:32 +0000</pubDate>
	<generator>http://book.phenomblue.com</generator>
	<language>en</language>
	
		
	<item>
		<title>HelloQR</title>
		<link>http://book.phenomblue.com/HelloQR</link>
		<comments>http://book.phenomblue.com/following/book.phenomblue.com/HelloQR</comments>
		<pubDate>Mon, 20 Feb 2012 21:44:32 +0000</pubDate>

		<dc:creator>Phenomblue</dc:creator>
		
		<category><![CDATA[QRCode, Website, Animation, ]]></category>

		<guid isPermaLink="false">2847534</guid>
		<description> 
HelloQR &#124; LIVE  HelloQR &#124; TWITTER 
Studies conducted in 2011 showed that roughly only 1 in 5 Americans know what to do with a QR code. But it’s so simple: scan an offline marketing material, like a newspaper or sign, and be taken to a mobile experience. QR codes are an interactive URL, made for the mobile world we're already living in. 
Phenomblue created a completely free QR code generator with the belief that technology and communication innovations, like QR codes, should be accessible and easy to use for everyone. Creating them, sharing them and tracking them should be simple. Enter HelloQR. Create, share and track. QR codes made friendly and free.
</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Movie Lotto</title>
		<link>http://book.phenomblue.com/Movie-Lotto</link>
		<comments>http://book.phenomblue.com/following/book.phenomblue.com/Movie-Lotto</comments>
		<pubDate>Fri, 10 Feb 2012 20:57:23 +0000</pubDate>

		<dc:creator>Phenomblue</dc:creator>
		
		<category><![CDATA[Signature Reserve]]></category>

		<guid isPermaLink="false">2785285</guid>
		<description>

Movie Lotto is an engaging and interactive pre-movie experience that entertains audiences before movie trailers even begin. Recognizing that pre-movie entertainment is stale, our team saw an opportunity to leverage what's already there - a giant screen, lots of phones and an audience, already built in and waiting to be engaged. With Movie Lotto, just text, play and win, the incentive for arriving early. 

Movie Lotto is an example of Mobile Projection Gaming, which allows multiple users to interact with one single screen through their handheld devices. The concept and game were developed as part of Signature Reserve, a project that grew from Phenomblue’s commitment to research and development.</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>LPK Freelance</title>
		<link>http://book.phenomblue.com/LPK-Freelance</link>
		<comments>http://book.phenomblue.com/following/book.phenomblue.com/LPK-Freelance</comments>
		<pubDate>Wed, 14 Dec 2011 21:34:12 +0000</pubDate>

		<dc:creator>Phenomblue</dc:creator>
		
		<category><![CDATA[Website, Development]]></category>

		<guid isPermaLink="false">2418273</guid>
		<description>&#60;img src="http://payload5.cargocollective.com/1/1/33171/2418273/1.png" border="0" width="640" height="341" width_o="1425" height_o="761" src_o="http://payload5.cargocollective.com/1/1/33171/2418273/1_o.png" align="left" /&#62; &#60;img src="http://payload5.cargocollective.com/1/1/33171/2418273/2.png" border="0" width="640" height="341" width_o="1425" height_o="761" src_o="http://payload5.cargocollective.com/1/1/33171/2418273/2_o.png" align="left" /&#62; &#60;img src="http://payload5.cargocollective.com/1/1/33171/2418273/3.png" border="0" width="640" height="341" width_o="1425" height_o="761" src_o="http://payload5.cargocollective.com/1/1/33171/2418273/3_o.png" align="left" /&#62; &#60;img src="http://payload5.cargocollective.com/1/1/33171/2418273/4.png" border="0" width="640" height="341" width_o="1425" height_o="761" src_o="http://payload5.cargocollective.com/1/1/33171/2418273/4_o.png" align="left" /&#62; 
LPK Feelance &#124; LIVE

LPK, the world’s largest employee-owned brand design agency, approached Phenomblue to develop and revitalize its online freelance database. LPK’s freelance candidates are able to create and customize their profiles based on their specialties and skills, uploading resumes and portfolio pieces to be reviewed by LPK’s talent management group. Once approved, freelancers have the opportunity to bid on projects for LPK and receive bid requests for specific projects from LPK. The updated site reflects the company’s visual branding and includes enhanced functionality to better serve the agency and freelance candidates.</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Gogo Rebrand</title>
		<link>http://book.phenomblue.com/Gogo-Rebrand</link>
		<comments>http://book.phenomblue.com/following/book.phenomblue.com/Gogo-Rebrand</comments>
		<pubDate>Thu, 27 Oct 2011 21:56:10 +0000</pubDate>

		<dc:creator>Phenomblue</dc:creator>
		
		<category><![CDATA[video, animation, illustration, 2011]]></category>

		<guid isPermaLink="false">2216163</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/1/33171/2216163/gogo-1.png" border="0" width="640" height="360" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/1/33171/2216163/gogo-1_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/33171/2216163/gogo-2.png" border="0" width="640" height="360" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/1/33171/2216163/gogo-2_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/33171/2216163/gogo-3.png" border="0" width="640" height="360" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/1/33171/2216163/gogo-3_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/33171/2216163/gogo-4.png" border="0" width="640" height="360" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/1/33171/2216163/gogo-4_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/33171/2216163/gogo-5.png" border="0" width="640" height="360" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/1/33171/2216163/gogo-5_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/33171/2216163/gogo-6.png" border="0" width="640" height="360" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/1/33171/2216163/gogo-6_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/33171/2216163/gogo-7.png" border="0" width="640" height="360" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/1/33171/2216163/gogo-7_o.png" align="left" /&#62; 
Gogo &#124; LIVE

To assist with the global rebrand of Gogo, Phenomblue created and refreshed videos for the brand. Airline passengers with laptops and other Wi-Fi enabled devices can be online when flying with Gogo. With illustration, animation and sound editing by Phenomblue, the videos are strategically written and produced to clearly communicate the company's key messages and services.
 
An all-new video was created for Gogo Vision, which wirelessly streams content such as movies and TV shows from an onboard server to Wi-Fi enabled laptops during flights. Other videos were refreshed with the new branding, and one video was recreated from live action to animation in order to streamline and effectively reflect the new Gogo brand.</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>I Smell Brains</title>
		<link>http://book.phenomblue.com/I-Smell-Brains</link>
		<comments>http://book.phenomblue.com/following/book.phenomblue.com/I-Smell-Brains</comments>
		<pubDate>Thu, 13 Oct 2011 16:01:56 +0000</pubDate>

		<dc:creator>Phenomblue</dc:creator>
		
		<category><![CDATA[Mobile, iPhone, Android, Blackberry, App, Game, 2011]]></category>

		<guid isPermaLink="false">2144555</guid>
		<description>

I Smell Brains &#124; LIVE
FWA Mobile of the Day &#124; AWARD WINNER
Motorola Owners' Forum &#124; REVIEWS

In the I Smell Brains mobile app, protect BRAD, the Brain Replicating Alien Drifter’s offspring through all 12 levels of zombie onslaught or try to rack up the high score by wrecking zombies in survival mode. Either way, you’re the last hope for repulsive aliens everywhere!

I Smell Brains isn’t just about exploding eyeballs and nuclear worms though; it was an internal experiment and R&#38;D project. We tested out Adobe’s latest tools, Flash Builder 4.5 and Flash Professional CS5.5, and simultaneously compiled an application with Adobe AIR that works cross-platform in just one week. I Smell Brains is a reskinned Zombie Christmas, a mobile app we launched last December. Combining original art, sound fx and music with a couple modified stock images, we set out to demonstrate how our team can easily create a variety of effective experiences appealing to various user personas.
</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Playtex : Unstoppable Trip to Nationals </title>
		<link>http://book.phenomblue.com/Playtex-Unstoppable-Trip-to-Nationals</link>
		<comments>http://book.phenomblue.com/following/book.phenomblue.com/Playtex-Unstoppable-Trip-to-Nationals</comments>
		<pubDate>Mon, 10 Oct 2011 22:16:09 +0000</pubDate>

		<dc:creator>Phenomblue</dc:creator>
		
		<category><![CDATA[microsite, Facebook, Twitter, social, viral, contest, 2011]]></category>

		<guid isPermaLink="false">2128596</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/1/33171/2128596/playtex_unstoppable_moves_2.jpg" border="0" width="640" height="423" width_o="670" height_o="443" src_o="http://payload.cargocollective.com/1/1/33171/2128596/playtex_unstoppable_moves_2_o.jpg" align="left" /&#62; 

Playtex Sport's Unstoppable Trip to Nationals &#124; LIVE

Phenomblue was engaged by Grey Marketing to provide asset management and development on a microsite for Playtex Sport's Unstoppable Trip to Nationals Contest. High school cheer/dance teams can enter by recording cheers or dance sequences to the Unstoppable sound track provided on the site. Videos can be easily shared across Facebook, Twitter and email to spread awareness of the competition and help teams get more votes. 

The top five vote-getting teams will move to the final round, where a panel of judges will declare a winner, who will win $20,000 to cover a trip to the Nationals Competition or Camp. The microsite also includes a leadership board for teams to monitor their ranking throughout the competition, as well as a Facebook Recent Activity feed for users to see which of their friends are voting and sharing their favorite videos.</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>TUMS : Food Fight Facebook Game</title>
		<link>http://book.phenomblue.com/TUMS-Food-Fight-Facebook-Game</link>
		<comments>http://book.phenomblue.com/following/book.phenomblue.com/TUMS-Food-Fight-Facebook-Game</comments>
		<pubDate>Fri, 20 May 2011 16:54:59 +0000</pubDate>

		<dc:creator>Phenomblue</dc:creator>
		
		<category><![CDATA[Facebook, social, app, viral, 2011]]></category>

		<guid isPermaLink="false">1444054</guid>
		<description>

TUMS Food Fight &#124; LIVE
Facebook Studio Gallery &#124; IN THE NEWS

Phenomblue collaborated with TUMS to create a concept and wireframe to promote TUMS through a Facebook app. We developed a TUMS Food Fight Game for Facebook where users can throw food at photos of friends with the click of their mouse throughout three different themed levels. After playing, users have the option to share their score with the Facebook friend they selected to fight. Scores can also be shared across Facebook, Twitter and through email. Promotions.com was integrated into the app to create a sweepstakes component.</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Banana Boat : Banana Boat Sport Facebook App</title>
		<link>http://book.phenomblue.com/Banana-Boat-Banana-Boat-Sport-Facebook-App</link>
		<comments>http://book.phenomblue.com/following/book.phenomblue.com/Banana-Boat-Banana-Boat-Sport-Facebook-App</comments>
		<pubDate>Fri, 20 May 2011 16:46:08 +0000</pubDate>

		<dc:creator>Phenomblue</dc:creator>
		
		<category><![CDATA[Facebook, social, app, viral, 2011]]></category>

		<guid isPermaLink="false">1474316</guid>
		<description>

Banana Boat Sport &#124; LIVE

Phenomblue was called on to create an interactive Facebook experience highlighting non-traditional sports while promoting Banana Boat Sport. We developed a Facebook app that engages users with non-traditional sports happening near and far that also features and links to key Banana Boat Sport products. Videos, images and content of these unique sports are available to view on Facebook, while users can also upload their own images and videos. Users can easily share content through Facebook, Twitter and email. To take the ability to interact even further, users can also search by zip code for non-traditional sports happening near them utilizing Google Maps API. </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>College of Saint Mary : Watch Me Bloom</title>
		<link>http://book.phenomblue.com/College-of-Saint-Mary-Watch-Me-Bloom</link>
		<comments>http://book.phenomblue.com/following/book.phenomblue.com/College-of-Saint-Mary-Watch-Me-Bloom</comments>
		<pubDate>Fri, 20 May 2011 16:41:44 +0000</pubDate>

		<dc:creator>Phenomblue</dc:creator>
		
		<category><![CDATA[Website, Microsite, Wireframe, Animation, 2011]]></category>

		<guid isPermaLink="false">501332</guid>
		<description>

Watch Me Bloom &#124; LIVE 
FWA Public Shortlist &#124; AWARD WINNER 
W3 Silver Award Winner &#124; AWARD WINNER 
Silver ADDY Award &#124; AWARD WINNER 
USA Today &#124; IN THE NEWS 

College of Saint Mary was looking to enhance WatchMeBloom.com, its website for prospective students wanting to learn more about the college and its culture. Phenomblue rebuilt the website, creating an interactive experience that users can navigate through a current high school student, transfer student, adult learner, graduate student or parent profile. Users can view video interviews of students and explore an illustration of the campus and Omaha skyline to discover what sets College of Saint Mary apart. Phenomblue further enhanced the online experience for users by adding a Find Your Path quiz, stories from current students and a Financial Aid Calculator.</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Zombie Christmas</title>
		<link>http://book.phenomblue.com/Zombie-Christmas</link>
		<comments>http://book.phenomblue.com/following/book.phenomblue.com/Zombie-Christmas</comments>
		<pubDate>Wed, 16 Feb 2011 23:07:39 +0000</pubDate>

		<dc:creator>Phenomblue</dc:creator>
		
		<category><![CDATA[mobile, iPhone, Android, 2011]]></category>

		<guid isPermaLink="false">1067717</guid>
		<description>

Zombie Christmas &#124; LIVE
iMedia Connection &#124; IN THE NEWS

It was a holiday experiment of sorts. You know, the kind involving zombie elves, mobile gaming and multi-platform development. 

We created Zombie Christmas as an exercise in mobile gaming and in the feasibility of creating a single codebase for use in multiple mobile platforms -- in this case, iPhone, Android and the Playbook. Users defend their Christmas gifts from a legion of demented zombie elves for 12 levels on onslaught. The elves are determined to destroy gifts, and the user must use the ornaments to blast the repulsive runts back to the North Pole. 

The game is currently available for free download in the iTunes App Store and the Android Market. </description>
		<wfw:commentRss></wfw:commentRss>

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